.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to getting billions in equity capital yearly, have brought up almost $360 million up until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag results from market concentration, heightened regulatory tensions, and also economical uncertainties.ADWEEK talked to 5 VCs that continue to purchase adtech business, even with these obstacles, regarding what they are actually seeking and also what they stay clear of. Possibly unsurprisingly, these real estate investors are targeting possibilities in privacy-focused modern technologies and industry-specific locations like hooked up TV.